Thursday, September 4, 2008

Adventure, Thrills, and Near Escapes**

This morning as The Greek made a sandwich for lunch, I looked over the ingredients list on the jar of mayonnaise. The front of the jar says "Hellmann's Mayonnaise with extra virgin olive oil". The ingredients list on the back reads as follows:

INGREDIENTS: WATER, OILS (SOYBEAN OIL, EXTRA VIRGIN OLIVE OIL*), VINEGAR, WHOLE EGGS AND EGG YOLKS, MODIFIED CORN STARCH*, SUGAR, SALT, LEMON JUICE, (SORBIC ACID*, CALCIUM DISODIUM EDTA) USED TO PROTECT QUALITY, XANTHUM GUM*, CITRIC ACID*, NATURAL FLAVORS, OLEORESIN, PAPRIKA, BETA CAROTENE* (COLOR).

*INGREDIENTS NOT IN MAYONNAISE

My questions: Does my mayonnaise in fact have olive oil or not? I could certainly live without the modified corn starch or the beta carotene or the xanthum gum, but I bought this because it said it had olive oil. I am quite perplexed by the inclusion of ingredients in the list and then the asterisk stating that they are not in mayonnaise. What kind of marketing strategy is this? Have I been duped?

**Adventure, Thrills, and Near Escapes not in this blogpost.

Wednesday, September 3, 2008